Burger King drops 'racist' ad after backlash

Burger King's New Zealand page on Instagram posted a video of customers eating burgers with chopsticks

Burger King's New Zealand page on Instagram posted a video of customers eating burgers with chopsticks

In a statement Burger King provided to INSIDER, a representative for the fast-food company said that it had called for the ad's removal in New Zealand.

Mo attacked the ad, describing it as "racist". While the fast food chain has failed to gain traction in Vietnam, regionally is very popular, as the biggest U.S. food chain in Malaysia and the second biggest in Thailand and Indonesia.

Typically, it's Burger King's sandwiches that are getting grilled, but a recent advertisement for their Vietnamese Sweet Chili Tendercrisp sandwich in New Zealand is drawing ire from social media users and is being dubbed "racist".

The food chain apologised, conceding the advert was "insensitive and does not reflect our brand values regarding diversity and inclusion". It included the caption: "Take your taste buds all the way to Ho Chi Minh City".

Burger King's General Manager of Marketing, James Woodbridge, told the New Zealand Herald that the company is "truly sorry", and the ad has been removed.

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Burger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the United States fast food chain.

Burger King did not immediately respond to Yahoo Lifestyle's requests for comment.

"I was watching it thinking there must be some kind of layered twist ― only to realise, no, there was no twist, it really was that base level", she said.

In response to the negative attention the advertisement received, Burger King removed the promotional material explaining it wasn't a representation of the brand. She couldn't believe that anyone would run such an ad in 2019 or that it could be approved by a company as dominant as Burger King. The brand's co-founders later asked for forgiveness in a video apology. "Say no to every single manifestation of it". As part of promotions for a runway show in Shanghai last November, the fashion house released three videos of a Chinese-looking woman being told how to use chopsticks to eat Italian food.

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