"My dad is sad cause no one is coming to his new donut shop", By wrote, accompanied by photos of overflowing shelves, stocked to the brim with donutty goodness. People who saw the tweet began to visit Billy's Donuts.
"Just wanted to update y'all!"
By's tweet amassed 275,000 retweets and 593,000 likes in short order and, as he announced less than 24 hours after the initial tweet, Billy's donuts had sold out of glazed and topped donuts, cinnamon rolls, and kolaches.
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In his follow-up tweet, he revealed that the store was completely sold out of doughnuts and kolaches.
So the owner's son, Billy, posted a tweet on Saturday evening with pictures of his dad Satharith at the counter of his empty store. "You are all awesome", By tweeted, along with a photo of his no-longer-sad father. "This means so much to my family".
On Sunday, Billy posted a photo of himself and his beaming father to Twitter announcing that they had sold out of donuts before they even closed at 1PM. "We'll be there tomorrow morning #LoveTwitter".
Twitter users expressed their sympathy for the doughnut shop and for By's father. The post also stated the donut shop's Instagram page, all in this son's effort to encourage possible customers to drop by the shop.