The Diet Coke-branded napkins suggest on one side that, "because you're on a plane of full of interesting people and hey ... you never know". "The growth of Cherry Coke and Vanilla Coke - and their zero-calorie variants - has been really strong in recent years even with very limited marketing support", Kate Carpenter, brand director, Coca-Cola, said in a press release.
The soda company announced the first new Coke flavor in more than a decade: Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar. "We knew we had an opportunity to give fans the variety they crave without sacrificing the Coca-Cola taste they love".
What do you think about the new flavor?
"We wanted to bring back positive memories of carefree summer days", Carpenter said. This is the first new flavor for Coke since 2007.
The flavor blast from your Creamsicle past will be available in the USA starting February 25, but that Orange Vanilla is, at this moment, kept out of reach by Time's evil grasp hasn't stopped soda fans from speculating on the sheer possibilities offered by the new flavor.
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Orange Vanilla Coke, though, won't replace the original.
The folks at Coca-Cola are rolling out a brand-new flavor later this month.
The beverage company also experimented with Black Cherry Vanilla Coke and a coffee-flavor called Coca-Cola Blak, among others.
A line extension gives a product more space on retail shelves.