The new SUV follows the reveal of the Lagonda Vision sedan concept shown at Geneva previous year. The Aston Martin spin-off won't be showcasing anything quite as future-focused as last year's Vision Concept, however - the vehicle on display will be providing a "first glimpse" of the brand's first production auto. It is now aiming to be the "world's first zero emission luxury brand" and will drive the electrification strategy for Aston Martin. It was here that Lagonda was re-launched as the maker of high-tech luxury cars featuring all-electric power and an arresting design making use of the packaging advantages of electric vehicles (EVs). Along with the obligatory raised stance, it'll likely be similarly left field; upon entering production, however, expect a more practical set of doors and a less unconventional interior layout to bring Lagonda's imaginative concept back down to earth.
Aston Martin is poised to take the 89th Geneva International Motor Show by storm with the global debut of the Lagonda All-Terrain Concept.
Joining the Lagonda All-Terrain Concept will be examples of Aston Martin's three core series production sportscars: Vantage, DB11 AMR and DBS Superleggera.
While the Lagonda All-Terrain Concept will be the most important Aston Martin model present at the Geneva Motor Show, it won't be the only one.
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Michonne entered the show equipped with two chained-up walkers in season three in 2012, and has been a series regular ever since. Eclipsed was also notable for an all-female and black cast and creative team, which was a Broadway-first.
The Lagonda SUV won't go into production looking exactly like this, but we're starting to see what the design direction will look like.
Get ready for an all-electric, super-luxury SUV with some serious British heritage, as Aston Martin promises a reveal of the off-roader that will relaunch its Lagonda nameplate. "I'm expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd's reaction first-hand".
Though this incarnation of Lagonda is an all-new company, the brand itself has an extensive heritage.
Little has been revealed as yet, but Lagonda says its new model will bear the "hallmarks" of the Vision Concept unveiled at last year's show.