Chris Godfrey, a London-based advertising employee at The & Partnership, was also unmasked as the egg's creator.
The account has continued to post photos, each one showing the Instagram egg cracking more and more.
In a big reveal on Super Bowl Sunday, the world-famous Instagram egg answered all those that had questioned its goal.
"Recently I've started to crack".
On Friday, world_record_egg, the Instagram account of the viral egg picture that generated more than 50 million likes and beat Jenner for the world's most-liked Instagram photo, posted a new image of a cracked egg with football laces. If you're struggling too, talk to someone.
"Let's set a world record together and get the most liked post on Instagram", the original caption read.
Marshmello Fortnite Event - Watch the Marshmellow event AGAIN, here
Previous data mining from patch v7.20 uncovered a secret Marshmello music video, which will presumably debut with his concert. The Marshmellow event, however, is the first "live" concert to be featured in the game.
Speaking to CNET after breaking the record, the anonymous user behind the egg account called the yolk-filled shell "Eugene" and said that it was "appreciative of the incredible support".
The Super Bowl egg.
Well it looks like the entire campaign could all be part of genius marketing by Hulu, or at the very least, the company could be the egg's first big sponsorship. "Watch it first, only on Hulu". Eugene now has more than 10 million followers, and the original January 4 post now has over 52 million likes.
The actual reason for the egg was revealed on the streaming platform Hulu in a short video. Some thought New England Patriots' quarterback Tom Brady would jump out, others wondering if Jenner was in on it.
The Canadian Association for Suicide Prevention, Depression Hurts and Kids Help Phone 1-800-668-6868 all offer ways of getting help if you, or someone you know, may be suffering from mental health issues.