They then travel across the lands to the castles of Miller Lite and Coors Light to deliver them the corn syrup - because those brands use that ingredient in their brewing process.
The ad features the fictional Bud Knight in a jost for the kingdom, but as he boldly gallops toward his opponent, he is shockingly defeated. What first appeared to be just another medieval-themed Bud Light commercial took a dark, and hilarious, turn.
Corn farmers clapped back at Bud Light following a commercial in which the beer boasted about not using corn syrup.
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MillerCoors tweeted an image comparing Bud Light with Miller Lite on calories and carbohydrates, followed minutes later by a tweet from Adam Collins, vice president of communications and community affairs.
As of halftime, Bud Light had yet to respond to being called out by National Corn. It claimed that many Anheuser-Busch products do.