Amazon is now planning a large-scale push into the video games industry, with the company working on a mysterious streaming service likely to be organized as the Netflix for interactive entertainment, The Information reports, citing people with knowledge of the initiative.
The e-commerce giant is looking to build an online gaming service.
The move into cloud gaming makes sense for Amazon, and it has the infrastructure to make it happen and do it well via its Amazon Web Services (AWS).
With Amazon massive cloud infrastructure, it could be the firm to really push game streaming alongside the likes of Microsoft, which has its Azure cloud. And it should go without saying, services like this coming to fruition would represent a huge transformation of the business model supporting the video game industry, as the new report notes.
Games listed by the service are surprising and, in some cases, a little bizarre- there's God of War listed, for example, which is a PlayStation exclusive. We tried Google's Project Stream service and found its ease-of-use and convenience to be the future of gaming.
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The plans for Amazon's service are in the early stages, with sources saying to The Information that the service isn't expected to arrive until 2020. Reporters, however, have spotted job listings relevant to this effort, such as this one for a Lead Cross-Platform Game Engineer.
An increasing number of companies are trying their hand at game streaming services, which remains a niche sector but could one day be huge. Microsoft confirmed the existence of its formerly-rumored Project xCloud in October, which will bring game streaming to any device, including smartphones.
It's hard to know outright what Amazon is doing in the games space.
While game streaming potentially opens gaming up to new people, it's also exclusionary. We've seen OnLive close already, so there's no guarantee that, however big the companies involved, video game streaming will properly take off.