New Technology May End The Era Of Using Someone Else's Netflix Password

Netflix company logo at Netflix headquarters in Los Gatos California

AFP 2018 STR Netflix company logo at Netflix headquarters in Los Gatos California

A British software company Synamedia has developed a programme created to stop users of media streaming services, such as HBO and Netflix, from illegally sharing passwords to their accounts with others.

Software company Synamedia says it can help providers target those who have gotten a little too comfortable giving out their passwords to friends and family. If found, in some cases, it would ask the user to upgrade to a premium account that includes sharing.

Chances are you share a Netflix account with someone.

In fact, the company reported that almost 26 percent of millennials share their Netflix credentials, which it says could add to billions of dollars in losses for streaming services if left unchecked.

If someone has illegally sold their password online to multiple people then they could be turned in to the police.

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British firm Synamedia uses machine learning to spot shared passwords on streaming services like Netflix and HBO and rat out the offending users. The company also cited Parks Associates, which predicted that in 2021, a total of $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues will be lost to password sharing. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

Streaming services such as Netflix are able to pay for access to Synamedia's initiative that will grant them the data in question.

The company is billing Credentials Sharing Insight as a new revenue-generating option for streaming service companies as it is a "way to market their service to new audiences".

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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