Fire owners can navigate the service by way of a new icon in the "Your Apps & Channels" section or by telling their Amazon smart device, "Alexa, go to Freedive". But Freedive is a big clear sign of the two companies' relationship, using the combined power of Amazon's streaming technology and IMDb's audience of enthusiasts to kick-start what could be a very lucrative service. Most of these are older titles including Fringe, Quantum Leap, and Without a Trace, along with movies such as Memento, The Illusionist, and Monster.
Freedive is available through your computer or Amazon Fire TV device. However, the site's search engine doesn't have a filter for Freedive titles in its database just yet. And you get a streaming service! It'll rival Roku's ad-supported service in the USA, and give Amazon a chance to bring in more revenue through advertising. Popular IMDb original video series, including The IMDb Show, Casting Calls and No Small Parts, are available to stream on IMDb Freedive now. Earlier this week, media software company Plex also announced that it'll offer ad-supported content later this year.
Amazon has owned IMDb since 1998.
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IMDb Freedive also includes a feature X-RAY, powered by IMDb search that brings information about the cast, music, crew, etc. The site will also indicate on a film's page if it's available on Freedive. These new free ad-supported TV shows and movies are hidden far down the Amazon Roku Channel. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely".
Col Needham, Founder and CEO of IMDb, said: "Customers already rely on IMDb to discover movies and TV shows and decide what to watch".