The Apple promotion is a take on the popular Las Vegas slogan, "What happens in Vegas stays in Vegas". After all, Sony is yet another massive electronics conglomerate, so TVs, smart appliances, cameras, and phones should all be part of the plan.
Apple, has traditionally, never maintained a strong presence at CES. It also included the URL to Apple's privacy website.
Apple CEO Tim Cook, who refers to the whole data breach mess as "the data industrial complex", has called for stricter tech privacy laws.
Both Amazon and Google are expected to make quite a showing at CES, which is billed as the biggest tech conference of the year.
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The conflict has seen the rise in illegal mining both by villagers and Taliban fighters who use it as a key source of revenue. The provincial governor's spokesman Nik Mohammad Nazari told French Press Agency ( AFP ) the miners were not professionals.
Google, which operates Android, exposed the private details of 52 million users of its flop social media site Google+ in November, while last month Amazon sent 1,700 Alexa voice recordings to the wrong user following a GDPR data request.
A strategic multistory ad - placed near the Las Vegas Convention Center where CES is taking place - is a play on the old saying "what happens in Vegas, stays in Vegas", boasting the company's user protections at a time when data security is among the country's hottest topics.
Share of Apple were down 0.51 percent as of 12:30 p.m. ET. Apple's biggest rival, Google, on the other hand, has focused on introducing products around their virtual assistants- Google Assistant.