More than 100 million Alexa devices have been sold

Amazon confirms Alexa device sales numbers, and it’s a lot

Magic mark: Amazon reveals for the first time, how many Alexa-devices are in circulation

It will also focus heavily on enabling partners to make more Alexa features this year, and to push hard on global expansion to drive those adoption numbers even higher. By the end of January, Google expects its voice assistant to be running on 1 billion devices, up from 400 million a year ago.

Samsung has announced that it is now going to bring support for its upcoming QLED 2019 TV lineup with Amazon's Alexa or Google Assistant apart from Bixby.

Amazon has revealed a new figure for its Alexa voice-assistant: the company says that more than 100m devices with Alexa pre-installed have been sold.

The Google Assistant launched in 2016 on the Google Pixel phone and since then has spread to a ton of devices.

When it comes to the 100 million number, that metric seems impressive for a platform that still seems to have so much room left to mature, but it also shows how aggressive the company has had to be to keep up with Google Assistant and Siri, which obviously have significant reach on Android and iOS, respectively. If you are unaware, Echo Auto can be mounted inside any vehicle and is powered by Alexa.

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But there's a caveat: You'll need your own Amazon Echo or Google Home device to power that voice control. All told, more than 100 million Alexa devices have been sold.

People are using Google Assistant a lot more often as it becomes more readily available.

Samsung's next line of TVs, coming this year, will offer voice control through Amazon's Alexa and Google's Assistant.

But even with that advantage, Google is still clearly on a mission to win hearts and minds at CES and beyond.

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