Most of this cut concerned the iPhone Xs Max exclusively; Citi Research cut production estimates of Apple's priciest flagship by half. But for one man in Columbus, Ohio, the handset turned into a major problem. Soon after, green and yellow smoke came from the iPhone in his pocket. "A VP of our company put the fire out with a fire extinguisher because he heard me yelling".
Hillard was going about his day, enjoying his lunch break when he stated that a weird smell emanated from his brand new iPhone XS Max that he kept in the rear pocket of his pant.
According to a Wall Street Journal report in November, Apple cut production orders for all three iPhone models launched in September. In cases where smartphone batteries overheat and catch fire, there's often a bad smell and plenty of yellow smoke. Disappointed, he took the phone back home and called Apple Care, only to narrate his ordeal all over again. Essentially, Hillard was only offered a new phone if he was willing to send the burned phone to Apple engineers, presumably in California. Let's hope that Apple and the customer can come to a satisfactory ending on this one that hopefully will include a new pair of pants.
Man, referred to as J. Hillard, said that the incident took place during his lunch break, when he noticed a unusual smell coming from his phone, which was also inside his rear trousers pocket. He also wants Apple to cover the cost of his wireless service during the period when he didn't have a working iPhone.
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Apple is aware of the incident but it appears that the owner is looking to pursue legal action against the company.
While the possibility of Hillard's iPhone XS Max catching fire can not be denied, it is definitely odd to see someone remember every incident during and after the fire so vividly. The cut was mainly due to weak outlook for the iPhone XS Max, analyst William Yang said in a research note.