Matt Cox, from OH, chose to teach his daughter Kirsten a lesson by not only making her walk, but also drove slowly alongside her while filming it - the video has now been viewed millions of times all over the world. It was the second time she'd gotten into trouble for picking on someone.
However, others pointed out that by shaming her with the punishment video, the girl was arguably being bullied by her father.
"I am doing what I think is right to teach my daughter a lesson to stop her from bullying". He told any children watching to "please understand that bullying is unacceptable everywhere it will not be tolerated".
The video has already racked up more than 15 million views on Facebook.
Some felt his decision to share the video on social media was the wrong move.
The 10-year-old told WTVG she herself had been bullied and now knows to be kind.
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Cox said he was shocked when he found out the video went viral.
As it turned out, many people did agree with Mr Cox's method, said an ABC News report.
He says he would do it all over again because he believes it's made a difference.
"Awful. Any parent that betrays their child's privacy so they can get their moment of fame and pat on the back is appalling".
Some parents congratulated Cox saying, "Well done" and "good job dad". "Cure bullying with bullying", wrote user David Plackett. "Too many parents cop out and blame their school for not bringing up their children right". "That was me showing how I hold my kid accountable", Cox said. "Or even bus rides to school in the morning. Great idea", a comment reads.
"I also hope that parents see the video and start holding their kids accountable for their actions and stop sweeping their child's actions under the rug with the ideology that kids will be kids".