The Toon Army will take Ashley's words with an Everest-sized amount of salt, with many viewing Ashley's "attempts" to sell Newcastle past year as simply being a ploy to detract from his poor running of the club and to prevent him from spending in the January transfer window. "Before the January transfer window".
The Sports Direct and House of Fraser boss did not name the prospective buyer of the Premier League club.
The club had previously courted interest from Amanda Staveley-led PCP Capital Partners, which submitted a £300m bid in late 2017.
Before Newcastle's 2-0 home defeat to West Ham on Saturday, they had won their last three games - and Ashley cited the good form could help with the sale of the club.
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Asked how likely a deal before January actually is, Ashley stated that realistic is "too strong a word" and suggested it was more "possible".
Newcastle had a hard start to the season under Rafa Benitez but three wins in a row moved them up the table before a 3-0 home defeat by West Ham United at the weekend. "Hopefully we can carry on our recent good form and get the deal done".
Ashley's specific timeframe of "before the January transfer window" suggests he is well aware the Newcastle squad needs strengthening, but is unwilling to be the man responsible for it.
Speaking to Sky News, Ashley said that he is in talks to sell Newcastle United, with discussions "at a more progressed stage than they have ever been".
The St. James's Park side looked prime candidates for relegation from the Premier League this season after a woeful start to the season.