Not only did they hype the announcement months ago, but now that we know the eight cities which will host the eventual XFL teams, their strategy might be coming together.
The St. Louis team will play in The Dome at America's Center, where the St. Louis Rams played in downtown St. Louis. WWE Chairman Vince McMahon stated that he would spend $100 million on the league but that nothing close to what he will end up spending.
Beyond the presser, the XFL posted a video with a list of the cities to its official Twitter account.
Louis, Seattle, Tampa Bay, and Washington as the eight inaugural home cities for the league.
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McMahon said there is a long term financial commitment to the XFL, and that the game play will be innovative and exciting. He then introduced Vince McMahon. He said research indicates fans want more football, and they want to give it to them.
The XFL's Houston team announced on Wednesday that the University of Houston's TDECU Stadium will host the team in Spring 2020. After a seven-year hiatus from the National Football League, fans got another team to support when the Los Angeles Rams moved to St. Louis in 1995 and then won the Super Bowl after the 1999 season. According to a release, the league will prioritize "fast-paced games with fewer play stoppages and simpler rules". Luck also emphasized that they want to keep ticket prices low for families.
The XFL was originally founded in 1999, but closed after one season.
It seems by placing XFL cities in famous National Football League locations, they are able to possibly capitalize on the downtime those fans might have in that market in the offseason.