It's a seven-year-old chap and his hit YouTube toy review channel.
A 7-year-old boy who reviews toys has been revealed as YouTube's highest-earning star, raking in $NZ 31.7million.
Since launching his main channel in 2015, Ryan has amassed more than 17 million followers and close to 26 billion views.
Ryan's current earnings of $22 million is 12 months' worth of income leading up to June 1, 2018. The smaller portion of Ryan's income came from sponsored posts.
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The toys featured in Ryan's videos often sell out. Ryan, the face of YouTube's Ryan ToysReview, is giving the adults life goals by making $22 million in revenue past year through its videos posted on the largest video platform.
The store, in August, began selling a wide range of toys and clothing called Ryan's World, and a video showing him and his parents searching for his own toys at a Walmart store has had 14 million views in three months.
The revenues from the Walmart deal are set to substantially increase Ryan's total earnings next year.
A video titled "Top 10 Science Experiments you can do at home for kids" starring the three children has had more than 26 million views.
There's another new entry to the Forbes' list, Jacksepticeye with $16 million in revenue and concluding the list are PewDiePie and Logan Paul with $15.5 and $14.5 million, respectively.
All earnings estimates are calculated from June 1, 2017 through June 1, 2018.
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