Elton - who has sons Zachary, seven, and five-year-old Elijah with his husband David Furnish - said: "The John Lewis Christmas campaign has so many warm memories for me and my family". The two-minute 20 second ad is a veritable feast for Elton fans, showing some of his most well-known moments and the lesser known ones, like performing in pubs as a teenager and playing the piano as a kid at school.
With the exception of the present-day opening scene featuring Sir Elton himself, actors take on the role of him at various stages of his life, while the images of the stadium based on a concert in Portland in the United States were entirely recreated with computer-generated imagery.
"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moment when music came into my life".
The ad entitled The Boy and the Piano features one of his biggest hits "Your Song".
Coalition, Yemen Rebels Agree on Informal Truce
One military official said however that the pro-government forces would be launching major operations "in the coming days". Burnt out cars were seen on the streets of the city, whose port serves as a key lifeline to the impoverished country.
John Lewis' latest festive ad will air on TV for the first time at 9.15pm tonight (15.11.18) during an ad break for Dark Heart.
Beyond the via, John Lewis says this will be its "most ambitious" experiential Christmas campaign to-date, with customers able to experience the ad themselves in its Oxford Street store.
The firm said reports Sir Elton had been paid £5m were "wildly inaccurate" and said some of his fee went to his charitable trust. That some presents are more than just a gift. John Lewis is understood to usually spend around £7m on its Christmas campaign, including creative and media.
It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all.