If your phone don't fold, you're lame and old.
The Samsung smartphone is not the first one of this nature. A fairly obscure company named Royole won the race last week, but now Samsung has foldily thrown its high-tech folding hat in the smart ring.
With lights on the stage dimmed, Justin Denison, a senior vice president of mobile product marketing, gives a glimpse of Samsung's first foldable mobile device at a developers conference in San Francisco Wednesday.
A Samsung insider we know by the Twitter and Weibo handle of Ice Universe said that he doesn't expect to see cameras behind the displays of smartphones until 2020.
Samsung is among a few developers working on foldable phones.
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Samsung has just shown off a camouflaged version of its foldable smartphone after having teased it in concept videos and with prototype displays for several years.
"The foldable display lays the foundation for a new kind of mobile experience", said Koh Dong-jin, president and CEO of the IT and mobile communications division at Samsung. Samsung also has a New Infinity display in the works, as pointed out in the same image as the notched displays, though there's no news on what that display would be like.
The announcement means other companies can start building the voice assistant system into their own machines and devices as well.
Samsung needs to get the foldable phone right to reverse steep declines in profit and restore some of the cachet its brand has lost to Apple.
She said Royole told her the issues were "due to the adhesive used in the engineering samples".