Amazon drops its $25 free shipping minimum for holidays

Amazon will offer free shipping on holiday purchases

National Amazon will offer free shipping on holiday purchases The move will make hundreds of millions of items eligible for free shipping

The guaranteed time of delivery is between 5-8 days of the time it's shipped. "With hundreds of millions of items available for free shipping to all Amazon customers and more than three million items available with Prime FREE Same-Day Delivery, customers can enjoy the largest selection of items that are fast and free".

Amazon's response is to make its own shipping offer for the holidays. Amazon didn't say when the promotion would end, but described the duration as "limited".

A few weeks ago, Target announced that it's going to offer customers free 2-day shipping during the holiday season, including Black Friday and Cyber Monday, with absolutely no requirements. Millions of additional items on its website sold by third-party sellers will qualify for the free two-day shipping perk.

Typically, Amazon shoppers have to spend $25 to qualify for free shipping or pay $119 a year for a Prime membership. The same week, Walmart announced that two-day shipping would be free for Marketplace items.

Amazon has insisted new offers will emerge "as often as every five minutes", meaning those who want the best offers will need to stay glued to the site.

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Amazon has seemingly reacted to pressure from rivals before.

When Amazon is your biggest competitor you have to think outside the box around the holiday season in order to entice customers away from the giant of online shopping. Before, the purchase threshold was $25. Sales were $43.7 billion in the year-earlier period. Forrester Research is predicting 14% sales growth online but only 1.7% growth in stores.

Amazon needs to pump up sales after the company's revenue projection for the remainder of the year fell below some Wall Street analysts' estimates.

In an exciting twist on this year's sale, there are now new ways to shop.

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