Another Video Streaming Product From Facebook That Attaches To A TV

Mark Zuckerberg

Mark Zuckerberg Credit Marlene Awaad Bloomberg

Facebook responded in a statement saying: "Suggestions that we in any way tried to hide this issue from our partners are false".

Ripley is reportedly still in development, it was discovered when traces of Ripley first surfaced last week, when Hong Kong-based reverse engineering mastermind Jane Manchun Wong tweeted about discovering the name in some Facebook code.t.

Facebook also said at the time that the error didn't affect billings.

"If you missed it: today it was confirmed that Facebook massively & knowingly inflated its video-view statistics, which had the DIRECT effect of 90% of media orgs firing writers in favor of expensive video producers, who also got fired when it turned out video was worthless https://t.co/WqdAUBIe6L", tweets DC Comics Senior Editor Chris Conroy. On top of this accusation, the suit also claims that the social media platform knew as early as 2015 that it was over-reporting the figures. But now it only seems Portal is another cog in the company's dense advertising machine. In their Tuesday filing, the advertisers say it's more like "150 to 900 percent".

Facebook categorically denies any wrongdoing however and has filed a court motion to dismiss allegations of fraud.

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"About a month ago, we found an error in the way we calculate one of the video metrics on our dashboard-average duration of video viewed", David Fischer, a Facebook vice president, wrote.

The backstory of this chess game goes back to 2015 when a group of small advertisers sued Facebook claiming that the company's business conduct was prejudiced because it published faulty metrics that were appreciably out of whack - like as much as 900 percent out of whack. An investigation uncovered that the company had only been counting video views longer than three seconds long in its calculations.

As a response to industry concerns over the way it reports its metrics, Facebook has been working with third party measurement companies and the Media Rating Council (MRC) to audit its data. They finally replaced that model with an "average watch time" metric that included shorter view times in 2016.

Many businesses rely on Facebook video advertising to extend their reach. And you probably scroll right past these videos without even watching them! "We told our customers about the error when we discovered it-and updated our help centre to explain the issue". Facebook makes up about 25 percent of U.S. video ad spending, according to eMarketer.

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