That Craig would dare to wear a baby carrier in order to safely carry his infant son while keeping his hands free while he runs errands (yes, seriously).
Morgan's comments sparked a debate on Twitter, with the TV presenter asking USA president Donald Trump - who follows him on the social media platform - to wade in with his thoughts.
"It was Morgan's hashtag-style commentary about Craig's "papoose", an adopted Native American word used in Britain for a child carrier: "#emasculatedBond", he wrote. The father of four made his opinion known this week and simultaneously got Twitter fired up by posting a photo of Daniel Craig carrying his newborn daughter in a "papoose".
"Any man who wastes time quantifying masculinity is terrified on the inside".
Others straight-out skewered Morgan, while lots of dads posted sweet photos of themselves proudly carrying their own babies.
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And as the match entered added time, it felt like a goal from Brazil was still possibly coming. The match starts at 20:00 on 16 October 2018.
Morgan could not be reached for comment; neither could Craig, who recently welcomed his daughter with actress Rachel Weisz to the world. "I don't really have you down as a papoose kinda guy, but then you're full of surprises".
The 007 star was pictured carrying his youngest child in the traditional style baby carrier when he was photographed by paparazzi.
As of Tuesday morning, Trump had not yet taken the bait.
It's not newsworthy to see that many men are engaged partners in parenting.
We believe this is yours, Captain America...
Naturally, he nominated himself.