This is Mosseri's first announcement in his new role.
"This change will help us identify and remove significantly more bullying - and it's a crucial next step since many people who experience or observe bullying don't report it", said Adam Mosseri, Instagram's new boss, who took up the role following the departure of its co-founders in September.
In addition to its anti-cyberbullying feature, Instagram has developed a new camera filter in partnership with dancer and active anti-bullying speaker, Maddie Ziegler, which Mosseri said is meant to "help spread kindness in Stories".
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Instagram on Tuesday added more weapons to battle cyber bullying, using artificial intelligence to scan photos for abusive content at the Facebook-owned service. The tool can also compare, rank and rate images and captions to find bullying in photos, such as a split-screen image where someone is compared to another person in a negative way. When encountering such instances, the AI technology will detect the photos and won't act as an executioner but instead, it will forward such uploads to the human reviewers who will review and flag the photos and videos as appropriate or inappropriate.
Users will also be empowered to select the comments that appear during their live videos, meaning they can hide and filter out any bullying messages. If you follow Ziegler, you get the effect automatically. Users are encouraged to tag a friend when using it. And on switching to rear camera, you will see an overlay with kind comments in various languages.
"Maddie has been speaking out against online bullying since she started experiencing it and is one of many people in our community that uses Instagram to promote positivity", the blog said. Users can also turn off comments on individual Instagram posts and block posts with certain keywords.