IMDb Readying Ad-Supported Video Service For Amazon Fire TV 10/02/2018

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Amazon-owned IMDb to introduce a free, ad-supported streaming service for Fire TV

The report follows similar rumors from August.

Instead of offering programming form Amazon Studios or its Prime Video licensing partners, the IMDB TV channel would feature content like older TV shows. It will be available to all who own the device - not just Prime subscribers.

Amazon plans to announce a Free-ad supported video service for Amazon Fire TV users this week. The Information has also said IMDb is developing a video service. With the new service aimed at Fire TV users, Amazon will have a new way to capitalize on TV advertising revenue. The IMDB service would allow advertisers target customers using Amazon's first-party data and third-party information. That means it will be free and will show ads during and between programming, unlike Prime Video.

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Amazon is apparently trying to conquer a portion of the TV advertising market, which is expected to generate as much as $70 billion this year, while also trying to eat into Google and Facebook's combined majority share of the digital advertising market. If you have any doubts about the ad angle here, keep in mind the service will reportedly be announced as part of Advertising Week in NY.

Amazon Prime's biggest competitors in streaming right now are Netflix and Hulu, the latter of which offers both ad-supported and ad-free subscriptions. The new service is expected to roll advertisements between content, and some adverts may appear wrapped around the embedded video player.

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