Despite the powerful ad, the odds seem to be in Gosar's favor. "This is not who we are".
In October 2017, following the broadcast of a VICE News interview in which Paul stated his Soros/Nazis conspiracy claim, seven of Paul's siblings - including Pete - wrote a letter to the Daily Miner, the local paper covering Paul's districts, condemning his statements and demanding an apology for them. Gosar is estranged from a lot of them due to his hard-line positions on such issues as immigration ("it would be hard to see my brother as anything but a racist", Grace Gosar says in another ad), as well as his conspiracy theories, including that the Charlottesville white supremacist rally was organized by "the left" and George Soros (their letter on that here).
"We gotta stand up for our good name", said brother David Gosar in the advertisement.
"If he actually cared about people in rural Arizona, I bet he'd be fighting for social security, for better access to health care", says Jennifer Gosar, a medical interpreter.
"I couldn't be quiet any longer, nor should any of us be", said sister Grace Gosar.
"He's not listening to you, and he doesn't have your interests at heart", says Tim, a private investigator. Gosar did not face a Republican primary challenger this year.
He also called Democratic Party donor George Soros a Nazi collaborator in an interview with another news outlet.
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"None of this", said brother David, a lawyer, "is pleasant for any of us".
'Those aren't our family values or the values of the small Wyoming town we grew up in.
Gosar is a fourth-term congressman for a sprawling district in northeastern and central Arizona.
Regardless, the Gosar siblings urge voters to hear them out.
Brill told the newspaper that while Paul's siblings are 'really upstanding, wonderful people, ' he has not yet met them and was not involved in the making of the ads so that he would not influence their testimonials. The Republican, who won his district with 71% of the vote in 2016, is still considered likely to keep the seat he has held since 2011. Brill's campaign manager, Todd Landfried, told the media outlet a few of Gosar's siblings made campaign contributions to the Democratic candidate soon after.
Sad or not, other siblings piled on. "If you can't speak out against your family, then don't be a hypocrite and speak out against someone else's family member".