Coca-Cola looking at cannabis-infused drinks

Coca-Cola in Talks to Make Marijuana-Infused Soft Drink

Coca-Cola looking at cannabis-infused drinks

As of September 2018, Coca-Cola was in talks with Aurora Cannabis over the production of cannabis-infused beverages.

The beverage giant wants to develop the drink to relieve consumer pain, not intoxicate them, according to Canada's BNN Bloomberg.

Spokespeople for the companies declined to comment on the report but acknowledged their interest in that segment of the cannabis market.

A statement on the firm's website dated September 17, said the company has no interest in cannabis or in marijuana as reported by global media outlets. "The space is evolving quickly", Coke spokesman Kent Landerstold the wire service.

The drink would be infused with Cannabidiol, a constituent of cannabis, which can help ease inflammation, pain and cramping, but has no psychoactive effect.

Coca-Cola in Talks to Make Marijuana-Infused Soft Drink

When asked if he was surprised about Coca-Cola's interest in the marijuana sector, Linton said cannabis is the most disruptive ingredient to at least three sectors - sports medicine, pharmaceuticals and alcohol. Coke is looking to team up with the Canadian marijuana farm Aurora Cannabis to develop the beverages.

In Canada, a company known as Molson Coors Brewing Co. partnered with a cannabis maker- Quebec's Hexo's manufacture cannabis drinks.

The world's largest beverage company may be the next industry giant to jump into the cannabis drinks business. "No decisions have been made at this time", Coke added.

The CBD products likely would be different from those produced by alcohol makers, which would likely give drinkers a buzz from tetrahydrocannabinol (THC), the main psychoactive chemical in marijuana. Aurora released an official statement Tuesday saying it does not have an agreement in place with any beverage companies, and confirmed that it has engaged in exploratory discussions with a number of firms.

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The timing also works, as Google's upcoming event on October 9th would be the flawless place to announce a Google Home Hub. As with other Smart Displays, the Home Hub will center around its Google Assistant integration.

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