After being teased since 2016, Audi finally revealed its new and completely electric SUV, the e-tron, in San Francisco yesterday. That puts it up against premium electric vehicle rivals the Tesla Model X and Jaguar I-Pace for range, however higher capacity 100D Teslas and Mercedes's EQC will exceed this.
"I want Audi to be the #1 electric vehicle seller in America over the long term", Audi of America President Scott Keogh told Reuters in an interview Monday.
Audi dealers, mainly those from California where Tesla has made major inroads, cheered the e-tron at Monday night's crowded event.
The small SUV will face tough competition from the Tesla Model X, Jaguar I-Pace and Mercedes EQC but it has all the right credentials in the practical family auto stakes with five seats, 600 litres of boot space and a further 60 litres of storage space under the bonnet.
All e-tron models are powered by dual electric motors (one at each axle for quattro all-wheel drive) and a 95 kWh battery system. They stated the vehicle should gain a range under less rigorous European testing standards of approximately 250 miles or 400 km. Thus, charging the e-tron at home can be doubly green with the renewable energy company. During far more than 90 percent of all decelerations, the Audi e-tron recovers energy exclusively via its electric motors.
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Looking to take on Tesla in its very own backyard in partnership with Amazon, Audi has launched its very first, product ready electric vehicle.
In the future, virtually every market segment will include models powered by a combination of electric motors and a combustion engine, and that can be charged at an electric outlet.
Audi has integrated the Amazon voice service into the MMI (MultiMedia Interface) system of the Audi e-tron.
In Europe, the E-Tron won't have traditional side mirrors. Electrify America plans to have 2,000 chargers installed by mid-June next year. Additionally, 999 units of a First Edition model will be available to USA customers.
The e-tron ticks all of the right boxes for a next-generation, all-electric luxury SUV. The technology in this automobile was developed in collaboration with Porsche; the design and character of the e-tron GT concept are packed full of unmistakable Audi DNA. It offers seating for five, and its length and wheelbase position it in the center of the market for midsize, five-passenger luxury SUVs such as the BMW X5. "But if you look at charging, fast charging, and the range, you are going to see a range that is at or better than the Model X with the e-tron". The Model X uses vertically opening "falcon wing" doors.