By manufacturing more expensive iPhones, Apple has been able to boost profits despite falling demand due to people upgrading their phones less frequently. iPhones fetched an average price of $724 during the April-June period this year, a 20 percent increase from a year earlier.
As befits the hype, glitz and glamor of an Apple launch, the company revealed the details of its new smartphone models and a new smartwatch in Cupertino on Wednesday. The worst part? These new features won't officially launch until spring.
The phone features two 12MP sensors on the rear, both with optical image stabilisation, and consist of a wide-angle lens with superior low-light performance, and a two-times zoom telephoto lens.
"Dual-SIM support is another feature global markets will appreciate", add analysts from IHS Markit.
They are available in gold, silver and space grey.
In addition to the phones, Apple announced the next generation of the Apple Watch, complete with a surprising new feature approved by the U.S. Food and Drug Administration that allows users to gather and track heart data.
The XS Max will have all those upgrades, but it's bigger. Shipping starts on 26 October. So, what are the important differences to know before you choose which new iPhone X is right for you? The Max has a larger display than the usual Plus size phones but a similar body.
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By the same age the Portuguese star had scored just 17 while Messi had only managed to find the back of the net 25 times.
First it was the headphone jack. It's certainly a little bit wider than I'd prefer, but recently I've been using the 3.06-inch-wide OnePlus 6 as my primary phone, and it's fine.
There are some new tools to monitor how much time you spend looking at your phone and some tweaks to how notifications display. But it is still selling its old 4.7-inch iPhone 7 for $449 and the iPhone 8 for $599, both of which are slightly shorter and thinner than the new lineup. If the user is immobile for more than a minute after the notification, the watch can automatically call for help "and send a message along with location to emergency contacts", Apple says.
Apple also introduced a fourth generation of the Apple Watch with a major redesign - and a series of features created to improve its performance as a medical and health device.
All that new hardware has a number of benefits.
On the surface the camera specs appear the same as last year's model, but Apple reckons its new Smart HDR tech, ability to control the depth of field on portraits and faster sensors will have you shooting better photos than ever before.
The iPhone XS and XS Max will be available to pre-order on Friday September 14, and ship Friday September 21 in the USA and other countries.
iOS 12 officially launches on September 17.