FDA wants e-cigarette makers to extinguish use by kids

US government considers ban on flavored e-cigarettes over youth 'epidemic'

The FDA Is Considering Pulling Some Flavored E-Cigarettes From the Market to Fight 'Epidemic' of Youth Vaping

Five of the biggest e-cigarette manufacturers - JUUL, Vuse, MarkTen, blu e-cigs, and Logic - must also report to the agency within 60 days with plans to address the concerns, or face penalties, it said.

"We are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people", Juul spokesperson Victoria Davis said in a statement provided to TIME.

"What the FDA chief is proposing here - Scott Gottlieb - is not to, say, limit teenagers from being able to buy this, it's not educating people it might be harmful but to banning it entirely for everybody including adults, which seems to me that he has lost his mind", Matt Braynard told Hill.TV co-hosts Buck Sexton and Krystal Ball. "As students start their new school year, I encourage educators, parents, and health care providers to come together and raise awareness about the dangers of e-cigarettes on our youth, so we can quickly address these troubling trends and put a full-stop to them".

"E-cigs have become an nearly ubiquitous - and risky - trend among teens", the commissioner said in a statement.

Of the 3.6 million middle- and high-school students who said they are tobacco-product users, 2.1 million used e-cigarettes, according to the Centers for Disease Control and Prevention.

"We see clear signs that youth use of electronic cigarettes has reached an epidemic proportion", Gottlieb said. It's one the newest forms of vaping to hit the e-cigarette market and it's made smoking quite popular among the younger, teen demographic.

The FDA noted that, over the past few years, e-cigarettes have become the most commonly used tobacco product by youth.

The FDA plans to step up enforcement actions to monitor, penalize and prevent e-cigarette sales in convenience stores and other retail sites.

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"Today we can see that this epidemic of addiction was emerging when we first announced our plan last summer", said Gottlieb. "And we're seriously considering a policy change that would lead to the immediate removal of these flavored products from the market". "Hindsight, and the data that's now available to us, fully reveal these trends".

"But we are not going to let e-cigarettes be an on-ramp for our youth to get addicted to nicotine and transition potentially into combustible tobacco - not going to happen". Regulators are considering restricting e-cigarette manufacturers from selling flavored nicotine liquid or forcing the products to undergo an agency review, as reported by CNBC.

The commissioner has repeatedly agreed that e-cigarettes can be an effective tool for adults trying to quit smoking, so his harsh words for the industry on Wednesday were all the more remarkable.

U.S. Senate Democratic Whip Dick Durbin and Republican Sen.

To gain clearance to return to the market, the companies would have to prove that the benefits to adults who use e-cigarettes to stop smoking outweigh the risks associated with youth vaping.

And some of the retailers that received warning letters are still advertising and selling these products, he said.

The agency said it plans to unveil a new e-cigarette public education campaign targeted to youth next week, and will soon announce wider access to new nicotine replacement therapies to help more adult smokers quit cigarettes.

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