The iPhone X S and X S Max will appeal to long-time iPhone owners looking to upgrade, while the iPhone X R offers most of the features of the top-of-the-range devices at a much lower price, albeit with a less capable camera and screen.
Apple's newest phones feature faster processors and better memory capacities than their predecessor.
Apple senior vice president of worldwide marketing Phil Schiller talked about an addition Apple's portrait mode that now lets people adjust a photo's depth of field after it was taken.
For one, The Verge noted, they are both available in gold, something iPhone loyalists have been waiting for. The devices are made of surgical grade steel (in case you decide to remove an organ or something?) and the "most durable glass ever in a smartphone", likely Gorilla Glass 6. Or skinny jeans? Unfortunately, Apple didn't update its 4-inch iPhone SE with a new processor and camera. Apple is calling this "Super Retina".
You do still get a free pair of Apple EarPods, however.
This means it can be submerged up to 1 metre for a duration of up to 30 minutes. The iPhone Xs Max is the Supersized Big Mac and fries phone for an era of healthier digital diets.
The camera app itself also has a nifty new Smart HDR feature.
If you want to connect your wired headphones to your shiny new iPhone, you'll now need to pay £9 for a headphone adapter. It also has a four-core graphics processing unit that is up to 50 percent faster than the GPU on the A11.
The A12 Bionic chip has an 8-core design - allowing it to run more advanced machine learning.
The premium iPhone XS and XS Max come with upgraded 12MP + 12MP camera and 2x optical zoom.
And technology-lovers will only have a few days to wait before they can pre-order the latest incarnations of the world's most popular phone, with orders being taken from Sept. 14 and shipping for Saudi Arabia and the UAE starting on Sept. 21. iPhone addicts in Oman and Bahrain will have a week longer to wait, with the iPhones arriving in the two countries a week later on Sept. 28.
The relatively small changes to its lineup, following last year's overhauled iPhone X, were widely expected by investors, who sent the company's shares down 1.5% in early trades. Its front has a similar edge-to-edge display, but LCD instead of OLED. What's new is that Apple filled out the "forehead" and "chin" area with screen, giving you the whopping 6.5 inches. Confirmed colour options include white, black, blue, coral, yellow and red.
Because of its bigger display size, the pixel density is lower at 326ppi which is on par with the regular iPhone 8. The difference between the XR and the XS comes primarily in the screen, camera, and modem. Battery life in the new watch remains at 18 hours, meaning it needs a nightly recharge. The price of the XR will start at $749 in the USA and €849 ($987) in Germany.
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