The new iPhones are likely to start at $800 for the LCD model, $900 for the iPhone X update and $1,000 for 6.5-inch OLED model, up from last year's starting prices of $699, $799 and $999, according to Nomura Group. All three ship with iOS 12 pre-installed.
The iPhone Xs, like its predecessor, has a screen that occupies nearly the entirety of the phone's frontage. They will also be able to take an electrocardiogram (ECG) reading right from a user's wrist to measure the health and functioning of the heart.
The new models sport an A12 Bionic processor with a 7nm process. It packs in a 6-core CPO and 4-core GPU, plus a Neural Engine.
The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip.
The body is made from surgical-grade steel.
And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'.
Apple slides as trade war tensions overshadow the company's upcoming product launches
Asian shares started the week in the red on Monday, faltering for the eighth straight day while the dollar climbed as U.S. The United States on July 6 began imposing a 25 percent tax on $34 billion in Chinese imports, including motor vehicles.
The iPhone Xs and Xs Max still sport the same vertical configuration as the iPhone X with a 12MP wide-angle camera and telephoto lens. You can also change the depth of field after taking photos.
iPhone Xs battery lasts 30 minutes longer each day compared to iPhone X. iPhone Xs Max runs 1.5 hours longer. Both iPhones will be available in three colour options of space grey, silver and a new gold finish.
That said, there were a handful of noteworthy announcements related to Apple's popular iPhone, Apple Watch, and the its approach to software and internal hardware that ties its products together. But rather than using OLED technology, Apple has opted for a standard LCD screen. For models in China, the phones have dual SIM slots in a single tray. When Apple's online store came back online following today's keynote, a number of devices were conspicuously missing, including the iPhone SE, the iPhone 6s and the iPhone X.
While some expect a $699 price for the iPhone 9, Goldman Sachs analyst Rod Hall sees as much as $849, a significant bump for a mid-range device.
Instead 3D Touch it uses a new feature called Haptic Touch. The new 12 megapixel cameras have bigger sensors and an improved HDR mode.
The pair have a similar design and features to the existing iPhone X - including its much-hyped Face ID unlock system - with a few key additions.
Apple iPhone XS and iPhone XSMax will be available in India starting September 28 through Apple Authorised Resellers. The lack of those niceties, coupled with a $749 price point, means deciding which iPhone you really want is a bit more complicated than before.