Tesla cuts number of standard colour options in bid to streamline production

Tesla shares slip as analyst calls company

Tesla cuts number of standard colour options in bid to streamline production

Musk noted that body shops will still stock all colors, easing some fears.

Tesla will be removing Obsidian Black Metallic and Silver Metallic from the Model 3's lineup tomorrow.

While the change sounds minor, Musk said the modified color palette will help to "simplify manufacturing".

In arguably his most public gaffe, Musk unexpectedly tweeted last month that he had secured funding to take Tesla private.

Separately, the electric vehicle maker is dropping two of the seven standard colors it had offered to customers as it tries to streamline production.

This streamlining could be because Musk told employees on Friday that Tesla's about to have the most incredible quarter in history.

Tesla is ditching two of seven colours offered to buyers on Wednesday to simplify manufacturing.

"Longer-term, however, we remain neutral on Tesla, as we believe the stock is unlikely to meaningfully break out of this range until investors get clarity on normalized Model 3 gross margins/profitability, as well as product quality", stated Sacconaghi.

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That's $1,500 for Midnight Silver Metallic, Deep Blue Metallic, and until tomorrow, the aforementioned Obsidian Black and Metallic Silver.

Here's the scrapped Silver Metallic color on a Tesla Model S.

Though the company has faced production issues, concerns about financial health, a reported investigation from the SEC, and questions about the decision-making of Musk.

In a tweet, Tesla CEO Elon Musk said the company's models will now be available in five primary colors.

A Tesla spokesperson expanded on the changes when reached by Reuters.

However, Tesla's shares have fallen 18.6 per cent since the start of the third quarter, and shares are still way off the now-abandoned target of US$420 per share.

"The adjustments made today are the latest example of that".

But some analysts painted a dour picture of the move.

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