Huawei caught red-handed using DSLR photos as camera phone examples

Huawei Nova 3

Huawei does it again, passes off a professional photo as a selfie from its new phone

Huawei has once again been caught playing fast and loose with its advertising materials after news that it misrepresented the photography capabilities of its mid-range Nova 3 series emerged.

Sarah Elshamy, the female model in the above commercial, shared the incriminating photo on her Instagram page yesterday, though it has since been removed. One image revealed a photographer shooting the at-home selfie with a DSLR.

Here's the behind-the-scenes shot, which reveals the selfie was actually taken by a DSLR. And looks like Huawei knew that too well when it shot the Egypt ad.

The video does not explicitly state that the photos were taken with the smartphone, but it is implied by the sequence of events and by the fact that the specific photo in question was used to promote a feature present in the smartphone.

The latest commercial for the phone features a man taking a selfie with a woman, who's not interested in taking one since she's not wearing makeup.

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This isn't the first time a smartphone maker has felt compelled to shoot outside the box. Just this past week, Samsung Brazil was caught trying to pass stock photos off as photos taken with the Galaxy A8.

The implication is, at least in the ad, that the picture was taken on the phone itself. I once worked at an ad agency with a major Android smartphone manufacturer as a client, and we produced photos like this using the actual hardware with minimal additional equipment. The guy himself was actually not even holding a phone for the snap of him taking a shot with the Nova 3, either.

Don't believe everything you see.

"Disappointed, but not surprised", one person wrote. It did everything it can to advertise the newly-launched Nova 3 and Nova 3i's DSLR-like performance, including actually using a DSLR camera to pretend that it came from the phone.

The video ad above, straight out of Huawei Egypt's channel, definitely makes that claim.

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