James Park, co-founder and CEO of Fitbit, swooned: "With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design, along with the advanced health and fitness features our users want".
Fitbit isn't giving up on fitness trackers just yet. No other fitness tracker can do that, and between that and the other promised features, this device feels like a solid alternative to larger, pricier, and more battery-strapped smartwatches.
Fitbit said that "true" fitness trackers continue to sell almost as well as its line of smartwatches - in fact, Fitbit says that trackers still make up the majority of its wearable sales overseas in markets like Japan and the UK. Fitbit's (fit) second quarter revenue from smartwatches-a category it wasn't even in a year ago-reached $165 million, up from $74 million in the first quarter. The Charge 2 was an immensely popular fitness wearable, so the Charge 3 has a lot to live up to if Fitbit wants it to be anywhere near as successful. It also has inductive buttons rather than physical "pressable" buttons, and it's 20% lighter than previous versions.
The Charge 3's sleek aluminium body echoes that of the Charge 2, but housed within it is a greyscale OLED touchscreen display. Those who pick up the Fitbit Charge 3 Special Edition will also be able to use the wearable to make contactless payments via Fitbit Pay. It's also waterproof to 50m and has swim tracking built in too, so it can be the single wearable you use for most of your workouts.
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We're still yet to see the Fitbit Charge 3 beyond the lovely lifestyle shots and product renders dished out by Fitbit's marketing department but, at this point in time, the Charge 3 looks to be Fitbit's best tracker to date. And Android users will have the ability to quick reply to texts from that same notification area.
Fitbit now puts the Charge 3's battery life at 7 days.
Fitbit Charge 3 design and features: What can this do over the Fitbit Charge 2?There's no on-board music, and there's no way to control your music while it's playing from your phone. However, it does not include built-in Global Positioning System, so you'll still be forced to have the Charge 3 paired with a phone for its most advanced features to work. And with seven days of claimed battery life, it outlasts any major smartwatch on the market.
The Fitbit Charge 3 comes in black and rose gold (with a variety of available sport, woven, and leather band).