The Academy's official Twitter handle tweeted, "Change is coming to the #Oscars". Viewers complained that the show of the Oscars has become too long and boring because of the 24 competitive awards, not all of which interesting to the General public.
It is good news for sequels and superheroes, as the Academy announced a brand new category for the Oscars.
When comedian Jimmy Kimmel hosted this year's Oscars, he may have unwittingly foreshadowed the controversy when he joked that blockbuster movie "Black Panther" had been so successful it was already the favorite to not get nominated the next year.
At present, the Academy Awards are the last of Hollywood's big award shows, following ceremonies like the Golden Globes, Screen Actors Guild and Independent Spirit Awards where numerous same people are winners. "Is that a second-class kind of win?"
Earlier this year, the 90th Oscars on March 4 lasted almost four hours, and posted all-time low television ratings with 26.5 million viewers.
Trade Desk Stock Skyrockets on Impressive Q2 Earnings
The Trade Desk inc (NASDAQ: TTD ) now has a Weekly Volatility of 3.61% percent while its Monthly Volatility is at 4.31% percent. Following the sale, the chief financial officer now owns 65,345 shares of the company's stock, valued at $5,286,410.50.
The move was widely mocked on social media.
The response from many in the industry has been overwhelmingly negative since the announcement early Wednesday, with Rob Lowe even declaring, "The film business passed away today". Comedian Dennis Miller made a sarcastic suggestion for another awards category: "Best driver's-ed film".
"Tonight we honor Hollywood's best and whitest, sorry - brightest", Neil Patrick Harris joked in 2015. "To honor all 24 award categories, we will present select categories live, in the Dolby Theatre, during commercial breaks (categories to be determined)". It's not unrealistic to say that people watching at home might care more for the Best Actor award, as opposed to something like Best Film Editing. "Popular films" are often the mainstream smash hits that resonate with the general audience but not so much with Academy voters, creating a sharp divide between voters and viewers in the process. This isn't the first time the Academy has responded to criticism.