The Agnelli family, who own the Serie A champions, own an estate in Villar Perosa and have invited the teams to play a friendly every year since 1955.
Cristiano Ronaldo did not disappoint as he pulled on a Juventus shirt for the first time, scoring in the team's annual friendly against the club's youth side.
He was at both the 2017 Champions League final in Cardiff, when Ronaldo scored a brace as Real Madrid hammered Juve 4-1, and in Madrid last season when the Portuguese slotted the last-gasp penalty that knocked Juve out in the quarter finals.
Members of the industrial dynasty - founders of Fiat auto manufacturers and often called the "Italian Kennedys" - have lived at "The Castle" in Villar Perosa since the 19th century, while deceased former club chairman Gianni Agnelli was town mayor between 1945 and 1980.
"Maybe. Of course, it helps when you see the people like you, the supporters and club like you, the feeling is completely different".
How many goals do you think Ronaldo will score this season?
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Juve made it 5-0 early in the second half through Claudio Marchisio, before the traditional pitch invasion brought the game to a close in the 70th minute.
The party atmosphere in rural Piedmont threatened to get out of hand as a fan seized on the opportunity to meet Ronaldo by running on the pitch to take a picture with him during the game.
Ronaldo could be set to make his competitive debut for Juventus next week when the Serie A gets underway.
Interest in Juve and in Italian football has spiked following Ronaldo's arrival.
The former Real Madrid talisman will earn €30 million a year in Turin and in the meanwhile, has penned a four-year deal worth a whopping €120 million.