The service, which includes a number of TV shows and movies ranging from past blockbuster hits to some b-list fare, was originally made part of the Roku platform around the launch of the Roku Ultra and Roku Express with a clear goal of providing free streaming content to crowds of ravenous cord-cutters flocking to Roku's platform.
Today Roku announced that their free streaming service The Roku Channel is now available on select Samsung smart TVs and web browsers.
On Wednesday, Roku took the next step by launching a web version of the channel that can be accessed both with PCs as well as mobile devices.
- We want to be the best destination for free streaming entertainment. By expanding The Roku Channel to the Web, were broadening the access points to high-quality, free streaming entertainment. With Featured Free, were making it easy for our customers to see the great, free content already available on the Roku platform in one place, while creating value for our content providers by connecting them with Rokus growing audience..
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The idea here is that free shows and movies will appear on the Roku Home Screen.
Featured Free will begin here in the United States through a phased roll out, with players and TVs receiving the update in the coming weeks.
Roku is, according to most estimates, the leading TV platform in the U.S., and is also available in some other territories.
Roku first launched the Roku Channel as an ad-supported VOD service on its own streaming devices and Roku TVs in September of a year ago. Users who aren't plugged into the Roku ecosystem yet do need to sign up for a free account, which then guarantees that content is synchronized across multiple devices.