BURP ALERT - Ford to roll out buck-a-beer plan Tuesday

Premier Doug Ford has said bringing back buck a beer would allow more competition in the beer market

Premier Doug Ford has said bringing back buck a beer would allow more competition in the beer market

The move was one of Ford's promises during the spring election campaign.

A buck a beer is nearly here.

"The days of the government putting its hand in your pocket each time you buy a two-four or six-pack is over", said Ford.

Premier Doug Ford says participating businesses will be offered prime spots in Liquor Control Board of Ontario stores, or advertising in flyers or inserts, among other possible rewards.

The Premier criticized the former Liberal government for increasing the price a decade ago by 25 cents. Barley Days Brew, which is set to host Ford for the buck-a-beer announcement, says it's discount lager is "not going to compromise" on quality.

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Up until 2008, the minimum price for a beer was $1 until the provincial Liberals raised it to $1.25. However, Mr. Ford said he didn't think the lower prices would lead to more drinking and driving. He has also vowed to expand the sale of beer and wine to corner and box stores in Ontario.

That will be in place by the Labour Day weekend, said a source. The price floor will affect beer that contains an alcohol percentage below 5.6%.

The Tories have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which government documents show brought in roughly $589 million in 2016-2017.

Finance Minister Vic Fedeli said there are no financial incentives from the government and the tax portion of the cost of beer is not being reduced.

Ben Johnson, who operates London-based beer review website Ben's Beer Blog, believes that only large multi-national companies will be able to sell cheap beer because of the volume they produce.

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