Apple to shut down the App Store affiliate program

Apple is killing its App Store Affiliate Program and some businesses may die

One bad Apple doesn't want us to take commission from what's in cider

The move, which will come into effect on 1 October, will likely have a large impact on sites that provide editorial reviews of mobile games and other apps.

Last year, Apple cut the affiliate rate for commissions made in the program from seven percent to 2.5 percent. Apple says, after the launch of the new App Store interfaces for iOS and macOS, there are other methods of app discovery. The company had rolled out a revamped iOS App Store with iOS 11, and is working on a new Mac App Store in macOS Mojave.

Apple sent out an August 2018 newsletter for their Apple Affiliate Program yesterday, which announced the company would be ending commissions for iOS and Mac apps, along with in-app purchases, starting October 1, 2018.

As services like the App Store become a bigger part of Apple's business, the company may want to be less dependent on independent reviewers and focus more on strengthening the business from the inside.

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Apple on Thursday said it will discontinue the ability for websites that share links to Apple apps to earn affiliate revenue for directing traffic to Apple's App Stores. Apple reduced the rate for in-app purchases from 7% to 2.5% past year and where also going to reduce the app purchase rate to 2.5% but they changed their mind after pressure and protests from publishers. With the latest information, the commission is gone completely.

The pricey phone slinger is leaving other content, such as music, movies and TV alone, possibly indicating that Apple regards iTunes to be as very bad as the rest of us find it, at least as far as discovery is concerned.

It will still be possible to earn commission on music, movies, books and TV shows.

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