Shoppers clicking on many Prime Day links after the 3 p.m. ET Monday launch in the USA got only images of dogs - some quite abashed-looking - with the words, "Uh-oh".
Last year, three out of four Prime Day shoppers visited other sites before purchasing an item on Amazon, with Walmart and Target the most popular destinations, according to a survey by Bazaarvoice, which monitors social-media feedback about brands.
The "Black Friday in July" sales are used to encourage people to purchase Amazon Prime memberships, which are needed to take advantage of the deals.
This was the first year that Amazon scheduled its summer holiday, which it began in 2015, to run for 36 hours. "Many are shopping successfully - in the first hour of Prime Day in the US, customers have ordered more items compared to the first hour a year ago". During Prime Day 2017, the site offered the New 3DS XL console for $25 off, and it's very likely we'll see a discount on a handheld Nintendo console this time too.
Note: If you're just trying to get started for the first time, grab the Echo Dot.
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According to the website DownDetector.com, which tracks website outages, Amazon's website has not been working properly since 3:04 p.m. EDT. "As more Prime members reach their third, fourth or even longer anniversary, average spending should increase".
Prime Members can get a sneak peek at upcoming deals by visiting the Prime Day landing page.
NEW PRODUCT LAUNCHES: Several companies agreed to launch new products on Prime Day, Amazon says.
Amazon offers a 30-day free trial for its Prime membership.
While the deals on third party products may not be earth-shattering, Amazon usually slashes prices on its own devices, like the Alexa Smart Speaker, Fire stick streaming TV device and their line of Kindles. The most optimistic are those earning more than $100,000, a segment that dovetails nicely with Amazon Prime members. Just download the app and listen to 40 million songs anywhere you go - just like Spotify and Apple Music.