In the wake of the resignation of Papa John's Pizza founder John Schnatter after he used a racial slur during a conference call, the Orioles have suspended their "Five Runs or More" online promotion with the company.
The company told the publication it is still working out the exact timing and details as to how it plans to remove Schnatter, who has always been the face of the chain, from advertisements.
Schnatter stepped down from his role as CEO late past year after saying NFL players should stand for the national anthem and that their protests had hurt the company's sales.
Shares in Papa John's were up more than 3.1% on Friday following the news of the branding overhaul, improving further on the gains made after it was announced that Mr Schnatter was departing as chairman.
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His resignations came after Forbes reported that he used the N-word during a May conference call while discussing the national anthem protests in the NFL. Schnatter apologized and said he would resign as chairman. He remains on the board and is the largest shareholder. In addition to appearing in TV ads, Schnatter's image is on packaging and at the centre of a logo that is all over the company's website. When asked how he would distance himself from racist groups, Schnatter reportedly complained that Colonel Sanders never faced a backlash for using the word.
In a statement on Wednesday, the company said it condemned "racism and any insensitive language". The University of Louisville also said Schnatter resigned from its board of trustees, and that the school will evaluate the naming arrangement for Papa John's Cardinal Stadium, according to the Louisville Courier-Journal.
PHOTO: In this file photo, John H. Schnatter, Founder, Chairman & CEO of Papa John's International, Inc. rings the NASDAQ Opening Bell at NASDAQ MarketSite, Jan. 31, 2014, in New York City.
Papa John's is the world's third-largest pizza chain, with more than 350 outlets in the United Kingdom and 4,900 restaurants worldwide.