Microsoft acquires student video discussion platform Flipgrid

Microsoft Bolsters Education Efforts with Flipgrid Acquisition

Microsoft acquires Flipgrid to bring video-based social learning to everyone

Flipgrid, a US-based video-sharing app developer spun out from University of Minnesota, was acquired by software developer Microsoft yesterday for an undisclosed amount.

The broad appeal of Flipgrid aligns well with Microsoft's mission of growing its presence in education. In both products all a user has to do is copy their FlipGrid right into OneNote or Microsoft Teams and it can be used like any other piece of content. FlipGrid is also teaming up with Microsoft for four new classes focused completely on student voice. Customers who've already purchased a subscription from Flipgrid will get a prorated refund. "Now that Flipgrid is 100 percent free, every educator on the planet has this same opportunity", said Taralson, in an exclusive statement to Tech Times. Microsoft also makes Office 365 Education freely available to schools.

Microsoft announced the acquisition today, though officials would not disclose the price or other details of the sale. Founded in Minneapolis, the app started off as Vidku and experienced a staggering growth of 800% in teach accounts in 2017.

Microsoft expands its reach into the education technology market by acquiring Flipgrid, a video-based learning platform, and its community.

On the hardware side, Microsoft launched its education-focused Windows 10 S operating system in 2017 that was created to help the company to compete with Google's popular Chrome OS and Chromebook devices in K-12 education.

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"We're thrilled to see the impact Flipgrid has had in social learning thus far and look forward to helping them continue to thrive as part of the Microsoft family", Microsoft VP Eran Megiddo, said in a release tied to the announcement.

Google introduced Classroom in 2014 as a place for teachers to hand out assignments and students to turn them in via productivity apps like Google Docs.

They have a social objective to make the learning process in school easy and more interesting. Flipgrid's service allows teachers to create a digital space dedicated to a specific topic where students can post clips in which they share their opinions.

Editor's Note: This article has been updated with additional comments from a Microsoft vice president.

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