Oprah Winfrey Enters Content Partnership With Apple For Original Programming

Apple strikes deal with Oprah Winfrey as it pushes into original programming

Apple is partnering with Oprah Winfrey to bolster its push into original programming

Winfrey's deal with Apple comes as huge streaming services such as Netflix, Hulu, and Amazon are vying to lock producers, actors, and showrunners into production contracts.

The deal marks one of the first such agreements struck between Apple and a content creator.

Apple will fund all the projects, which could include scripted TV series, unscripted programming and film, according to a person familiar with the matter.

Apple's statement says that Winfrey will create content that embraces "her incomparable ability to connect with audiences around the world".

Television personality Oprah Winfrey has agreed to produce shows for Apple as the iPhone maker prepares to make a push into original content. Oprah is already a heavyweight in the entertainment industry, with her OWN: The Oprah Winfrey Network partnership with Discovery Communications.

Apple today announced a unique, multi-year content partnership with Oprah Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN.

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Ehrin will also serve as the showrunner on Apple's upcoming morning show drama series starring and executive produced by Reese Witherspoon and Jennifer Aniston.

Winfrey recently extended her contract with OWN through 2025, so it's unclear how much time she'll devote specifically towards her Apple projects. Winfrey remains exclusive in an on-screen capacity to OWN with limited carve-outs, such as her role as a correspondent for CBS' "60 Minutes" and her recent acting work for HBO. She also produced Oscar-winning features such as Selma - which she also starred in - through her Harpo banner.

It has also ordered a remake of Steven Spielberg's 1980s science fiction anthology series 'Amazing Stories'.

Oprah Winfrey poses for photographers in London on March 13.

Netflix ignited the current talent wars with aggressive nine-figure deals for Shonda Rhimes and Ryan Murphy.

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