Pancakes to burgers: IHOP suffers backlash in name change

IHOP changed its name to IHOb on Monday

IHOP changed its name to IHOb on Monday

The move sent pancake breakfast lovers into a furore and sparked snarky broadsides from rivals already deeply rooted in the hamburger business.

Last week IHOP tweeted that it was changing its name to IHOb.

After 60 years, the restaurant chain became "IHOb" and the "b" stands for "burgers".

For now, the IHOP name remains on the chain's 1,671 restaurants across the country, including local outlets in Brainerd, Hixson, Fort Oglethorpe, Cleveland and Dalton, Georgia.

But, as you likely know by now, IHOP - er, IHOB - revealed Monday morning that the new name is "International House of Burgers".

"But these are new 'Ultimate Steakburgers", the website stated, with "all-natural, 100 percent USDA choice black Angus beef".

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Cheeseburger, who also runs Worldwide Wrestling Dojo in Pennsylvania, responded: "A nice breakfast at IHOP is nearly a national pastime at this point".

While some people doubted the change would go through, IHOP doubled down late last week: The company both changed its Twitter handle and propped up signs with the new logo.

(RNN) - IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b".

"The world is spiraling out of control and I can't understand why IHOP would force us to deal with more unwelcome change", said one Twitter user. "Burgers are the most consumed entree item for men, women and children in America", he continued, adding that "it made sense to start with burgers'".

The diner chain famous for its pancakes also wanted to use this campaign to change its image of a place only for breakfast and brunch to a spot for lunch and dinner as well.

"Why is ihop going thru a mid life crisis", tweeted another. After IHOP's social media team posted several prompts asking what the "b" could be, 30,000 Twitter users responded with their guesses, according to a company press release. Its most recent notable exchange was with WWE wrestler Braun Strowman, who called them out for not having its grilled chicken sandwich readily available upon his past visits.

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