The "b" is for burger, and the temporary change is tied to a rollout of its new line of Ultimate Steakburgers, a line-up of seven sandwiches.
"People know us for pancakes", IHOP chief marketing officer Brad Haley said at a burger tasting event last week at which the chain unveiled its specialty 100 percent black angus burgers to a small group of journalists.
Whatabuger also had a great response saying: "As much as we love our pancakes, we'd never change our name to Whatapancake".
Net neutrality repeal takes effect Monday
This means that if a consumer doesn't like the service their local ISP offers, they have no other company to choose instead. More than 20 states have sued the FCC to stop the repeal. "The internet is coming for net neutrality", said Greer.
Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger. The brand now has more than 1,700 franchised restaurants around the world.
Siegel+Gale, a brand-consulting agency that spoke with Fox Business further warned that IHOP's move "may have been the dumbest decision ever", as "brand equity is precious".
"This IHOP/IHOB thing is pretty brilliant... how many companies can get the entire internet talking about them based on a marketing campaign where they pretend to change their name?"
When I asked Rebelez whether IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries? - he joked that diners could order a side of flapjacks and make their own pancake burger.